About Lucent
About Lucent
An agentic creative platform for advertising
Lucent was founded in 2025 by Alex Koumpas and Dimi Panagiotopoulos to give creative teams an agent that knows their brand, and the judgment to put the best generative models to work on it.
30,000+
Creators signed up
75,000+
Assets generated
Nov 2025
Launched
Our story
Lucent started from a frustration we kept running into: performance teams spend their time waiting on creative instead of scaling what already works. Designers who do not think in direct response, freelancers who disappear mid-launch, templates that vanish into the feed, all while a competitor tests fifty new hooks.
So we built an agent that knows your brand. Creative professionals describe a campaign and what it needs to do, and Lucent makes the ads and assets to match, drawing on more than 60 GenAI models and publishing straight to their ad platforms.
No more manually choosing models, tweaking prompts and endless experimentation. The Lucent interface lets creative teams iterate on concepts at speed.
Brand kit
The agent knows your brand. Logos, palette and tone are applied to every asset it makes, without being restated each time.
Projects
References, decisions and past chats stay attached to a project, so picking work back up is never starting over.
60+ models
It plans the work and chooses the image and video models for each step, instead of leaving you to pick and prompt them.
Publishing
Finished ads go straight to your ad accounts, not into a folder of exports.
We build in advertising, one of the most demanding domains in generative media, where high volume, strict brand requirements, and a hard bar for real-world performance leave little room for error.
When Lucent launched, nothing else in the creator space worked this way. Most of the market has only recently begun moving toward it.
Backed by Entrepreneur First, Transpose Platform, SDAC Ventures & leading angel investors at OpenAI, a16z Scout Fund, and World.
What we believe
Speed wins
The faster you can test, the faster you find the winners. Everything we build is measured against that clock.Creative is the new targeting
Once the algorithm handles the rest of the funnel, the ad itself does the heavy lifting.Direct response is a craft
Hooks, formats and pacing are learned skills. AI should understand them, not ignore them.You shouldn't need to be a designer
Great ads should be a decision you make, not a production schedule you wait on.
The founders
Alex Koumpas
Co-founder & CEO
An engineer-operator with a habit of getting to hard technical frontiers early and building where the value concentrates. A former quantitative trader at a multibillion-dollar hedge fund and pro track and field athlete, he built and sold an AI-driven quant trading startup to one of the fastest growing FinTech companies before turning to generative media.
Dimi Panagiotopoulos
Dimi Panagiotopoulos on LinkedIn
Co-founder & CTO
A blend of engineer and creative technologist. By the age of 21 he had built and shipped energy optimisation software running on eight Formula 1 cars on the racing grid, and he has been a content creator since 13, producing videos that have reached millions of views. He went on to build an LLMOps product, work sitting directly at the intersection of large-scale AI systems and creative output.